COVID-19 has been such a disaster which cannot be erased from the history. It changed the perspective of human race in every way. Medical agencies are on their knees and millions of people have lost their lives. Preventive measures like social distancing, wearing masks, sanitization, etc. have changed the lives of people. It also has affected the businesses of all types in the whole world and in addition, the behaviours of the consumers have also shifted in a very undefined and unpredicted way. This paper is to review this shift of the consumers’ purchasing behaviour and to understand its effects over the strategies of the business industries.