ABSTRACT: Interactive computer mediated technology helps to create and share ideas and information. Digital devices have made our lives easy with the help of smart phones and its applications. Digital gadgets provide easy connectivity, privacy and security, help to get instant news feed etc. all these advantages have caused a major disadvantage among us, and that is lack of social interaction. This study involves college students in the age group of 17 to 23 years. A well structured questionnaire was prepared comprising 20 questions covering social demographic information, knowledge, attitude, perceptions was framed and administered to the participants through online google forms. A total of 140 responses was collected, out of which 60% was males and 40% was females. Almost 99.29% of the total population used social media. 77.86% of the total population played with their friends rather than to play online games. It may be concluded that even though social media has caused a great impact in our interpersonal communication, people mostly tend to have face-to-face communication rather than through messages. Messages cannot express the emotions of people.