Online ISSN: 2515-8260

Evaluation of the rationality of the drug promotional literature distributed among the physicians using the W.H.O guidelines

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Dr. Arpan Ganguly1 , Dr. D.K Katiyar2 , Dr. Arun Kumar Bharti3

Abstract

Background:One of the key elements for the marketing of drugs and especially the new ones that are entering the market undertaken by the various pharmaceuticals industries is the use of drug promotional literature. Material and Methods:A total of 300 DPLs were assessed for their completeness according to the W.H.O criteria.

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