This paper reviews the development of the business intelligence (BI) platform in the web application system based on the open-source content management system (CMS): WordPress, Joomla, and Drupal. The open-source CMS mostly used by companies for their websites and web application systems, while the BI application used by companies to analyze the information needed for decision-making. The BI application involves data visualization (DV) techniques that displayed in a visual chart or dashboard, which can effectively improve the interpretation capabilities of data. However, the open-source CMS cannot easily be integrated with commercial BI software, and most commercial BI tools are expensive and require the purchase of copyright. In this study, the existing DV plugins, extensions, and modules in WordPress, Joomla, and Drupal are reviewed and analyzed for developing the BI application in the system. The aimed result for this study is to find out which open-source CMS between WordPress, Joomla, and Drupal is the best used for developing the BI platform in the web application system by using their DV plugins, extensions, and modules.