ABSTRACT: Global markets have increased the plethora of options available to Indian consumers. With the clear shift in consumer tastes and preferences, food companies have also capitalized on the same. The food processing industry forms an important segment of the Indian economy in terms of contribution to GDP, employment and investment, and is a major driver in the country's growth in the near future. The objective of this study is to create awareness in food habits in the present era among the South Indian population. A well structured questionnaire was administered to the participants through an online survey link. The responses were analysed through descriptive statistics using SPSS software. The results depicted that, majority of participants were aware and had knowledge about the effect of food habits in their daily diet. There is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase. Nutrition education for adolescents and parents is needed to promote healthy eating. Health Authorities should strengthen the monitoring of food intake and its association with overweight/obesity.