As more advanced internet technologies have been available, more channels for communicating with certain demographics of people have become available. In today's world, digital marketing has evolved to the point that it is an essential component of every kind and size of organisation. The increasing significance of digital marketing has had an effect not only on the method in which businesses sell their goods and services to new customers, but also on the way in which they sell those goods and services to customers who are already in their customer base. In the travel industry, where customers have easy access to a range of information on the most current bargains and lowest price, there has been a desire for digital marketing like it has never been felt before. Digital marketing is now an incredibly essential aspect that plays a significant role in defining the amount of success that any given firm operating in the tourism industry achieves