Abstract In the world, green architecture has been rapidly expanding. As a result, customers are taking charge and taking the necessary measures. Shopper knowledge and motivation are still driving vicissitude in the commercial center, especially through the display of more environmentally friendly products. Indian shoppers are less worried about global warming issues than consumers in developing countries. Recognizing patterns and positioning products, services, and brands to promote purchaser goals has always been at the heart of effective ads. "Green" advertising has progressed from a fad to a collaborative practice today. Offering companies should understand the importance of environmental consciousness, incorporate it into their marketing strategies, and communicate their green ideology to their consumers. Green is rapidly becoming the uniform color of environmental vigilance in India. Businesses have increasingly introduced GPIs (Green Product Innovations) into their product advancements over the last few decades. Ostensible item execution is a major impediment to the tenacity of earth practical items in studies. The ecumenical sympathy for the inspiration behind the fight against pollution and corruption in the environment. Several studies on green advertisements have been performed to assess the subject's relevance and its relationship to environmentally conscious consumers' attitudes and buy behavior. This study will look at buyer knowledge of green marketing products in India, emphasizing Mysore in the Indian state of Karnataka.